Recal. Passion for Steel.
“Garza Group is a partner with whom we share values, passion, and professional commitment to quality. They created our company brand identity with sensibility and strategic intelligence and helped us develop world-class marketing tools. On a personal note, I must say, they inspired in me a renewed appreciation for many aspects of our business.”
René Calderón Bujdud – Chairman & CEO / Recal
Recal. Passion for Steel. Passion for Your Project.
Recal is a global leader in steel supply, detailed engineering, fabrication, coating, and erection of high-specification steel structures. With over one million tons of steel structures in their portfolio, they are the largest company in Latin America and a major force in North America.
With over forty years of experience, Recal is recognized for engineering precision, reliability, and uncompromising quality on every project, from large-scale towers — such as One Hudson in New York and Torre Mayor in Mexico City — to complex bridges and industrial plants.
Recal’s leadership felt the need to refresh their brand identity in order to express their global strategy more effectively. Garza Group had the opportunity to help the company in creating a brand identity system and a business-to-business marketing communications program.